Blog - LabROI - Performance Marketing & Analytics

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How to Stop Losing Customers Halfway: A Complete Guide to Customer Journey Mapping

2026-02-10

I was sitting with a client once, looking at Google Analytics, and he stared at me with complete confusion. „Tom, look—we have 3,000 visits...

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Why Your Customer Persona Doesn’t Work: Jobs To Be Done Instead of Demographics

2026-02-12

I was once sitting in a meeting with a client who had the perfect persona. Literally textbook perfect. „Male, 35-45 years old, middle manager, earns over $40,000 annually, lives in a major...

Why Your Customers Don’t Buy: A Complete Guide to the Most Expensive Mistake in Marketing Communication

I was sitting in a meeting with a B2B SaaS client once. He had a great contact...

Why Your Personas Don’t Sell: A Complete Guide to Creating Customer Profiles That Actually Convert

I was sitting in a meeting with a SaaS company’s marketing team. On the...

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How to Stop Talking to Everyone and Start Selling: Complete Guide to Choosing the Right Target Group

2026-01-19

Wednesday, 10 AM. Meeting with a client. He sells invoicing software. I ask: „Who is your...

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One Question That Shows What to Fix in Marketing

2026-01-03

I once called a client with routine question: „What do you like about our product?”. I...

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Stop Burning Budget: 6-Hour Research Before Any Campaign

2026-01-03

Marek called me, marketing director at a SaaS company. His voice sounded tired. „Tommy, we...

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Hiring = company strategy. How to use it in marketing

2026-01-03

Marek called me, Head of Marketing at a SaaS company serving e-commerce. He was upset....

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One question that increased qualified leads by 40%

2026-01-03

I once called a client with a simple question: „Why did you choose our product?”...

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How to Stop Losing 87% of Your Leads: A Complete Guide to Nurturing Sequences

2026-01-30

I was once sitting in a meeting with a client, looking at his Google Analytics dashboard. 3,000...

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How to Stop Speaking Jargon and Start Quoting Your Customers: A Complete Guide to Extracting Language That Sells

2026-01-27

I’m sitting in a meeting room with a SaaS company’s marketing team. On the screen is...

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The Too Many Personas Trap: Why Your 12 Marketing Personas Are Killing Your Budget (And How to Fix It in 2 Weeks)

2026-01-23

A client sends me a document on Slack. Title: „Our Marketing Personas – Final...

About Me

Launching LabRoi Project: 10,000 Real Subscribers in 12 Months, Starting from Zero

2026-01-12

For the last 13+ years I sat on the agency side. I managed campaigns, optimized funnels, analyzed...

About Me

A few words about me

2026-01-11

Tomasz Piskorski Senior Marketing Campaign Specialist | B2B Sales & Marketing Consultant I help...

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