Blog – Performance Marketing & Analytics

Research

Stop Burning Budget: 6-Hour Research Before Any Campaign

2026-01-03

Marek called me, marketing director at a SaaS company. His voice sounded tired. „Tommy, we burned through €15,000 testing campaigns. Three...

Research

One Question That Shows What to Fix in Marketing

2026-01-03

I once called a client with routine question: „What do you like about our product?”. I got answer I hear hundreds of times: „Great tool, I recommend, good job”. Great. Polite....

Hiring = company strategy. How to use it in marketing

Marek called me, Head of Marketing at a SaaS company serving e-commerce. He was...

One question that increased qualified leads by 40%

I once called a client with a simple question: „Why did you choose our...

Research

The „BUT” Method: How 30 Minutes of Competitor Reviews Increased Conversion

2026-01-03

I once sat in a meeting with a client who ran a SaaS company. On the board we had three main...

Research

30 minutes that will shorten your competitor analysis by 2 weeks

2026-01-02

I once sat down to analyze competition for a SaaS client. I had a list of 23 companies. An Excel...

Research

WHO-WHERE-WHAT method: a research framework that saves budgets

2025-12-27

Case Study: How to Turn 15000 $ „Wasted” into 230% ROI A Story That Should Concern You...

Stop Burning Budget: 6-Hour Research Before Any Campaign

One Question That Shows What to Fix in Marketing

Hiring = company strategy. How to use it in marketing

One question that increased qualified leads by 40%

Research

The „BUT” Method: How 30 Minutes of Competitor Reviews Increased Conversion

30 minutes that will shorten your competitor analysis by 2 weeks

WHO-WHERE-WHAT method: a research framework that saves budgets

Follow Us